Measuring environmental responsible behavior through experience quality, perceived value, and tourist satisfaction from the perspectives of tourists in natural sites

This study aims to examine environmentally responsible behavior through experience quality, perceived value, and tourist satisfaction while explaining of tourists towards the environment in natural sites Madhya Pradesh, India. The theoretical framework proposed is based on literature. Structural equation modeling (SEM) was employed using partial least squares (PLS) 3.0 software test model fit hypotheses. data collected random sampling from 131 at these who participated survey a questionnaire. analysis showed good for model. results suggested that quality value are significantly associated with satisfaction, impacts value. Furthermore, depends tourists. India too large include all areas, this limited only four situated Indian state Pradesh. thus cannot be generalized. Responsible environmental can promoted sites. Those people marketing must learn adopt strategies effectively help them communicate different dimensions